What does your website says about you to potential customers?

Whichever kind of website you have, whether it has been professionally designed or whether it is a DIY home-made website, it sends a clear message to any user that lands on it…. and you have the power to decide what that message is. If you go down the perilous route of making your own website and with little planning and care, there are several messages you are shouting to potential clients: That you can’t afford a decent website. This could appear to a potential customer that you don’t actually make […]

New website for Car Park Solutions Ltd

Lesley Clarke Web Design has just finished creating a new site for Car Park Solutions Ltd. Tired of vehicles parking on your land?  Take back control and issue your own tickets! Website: https://carparksolutions.net Testimonial: A colleague recommended Lesley Clarke Web Design to me when I was looking for a company to create my new website and I feel very happy to recommend Lesley to others. From initial consultation through to site build and going live I found the whole process much smoother than I ever anticipated and I have already […]

Will a professional website help me get new clients?

Yes it most certainly can. A friend of mine had a terrible website (not created by me… obviously!) and she used to think it didn’t matter so long as people could find her company online. If potential customers come to your website and it is old, outdated, or just looks awful, what do you think their first impression of your company is going to be? Most new customers are going to research you online – before they meet you, go to your office, or see and touch your products. If […]

Does my small business really need a website?

Top of your to-do list should be getting a website created. If you dont have a website you will run the risk of not reaching potential customers through social media and search engines and also of driving away your current customers. Before you print a business card or spend a penny on advertising, you need to start marketing by having a website. A website helps you connect with new customers Customers want easy access to your information – If you don’t have an online presence, it’s more than likely that […]

Creating “Creative WordPress Sites”

Heres something I never thought Id say I love my job!! Becoming a freelance web designer is one of the best things Ive ever done. Every day, and every website, is different and has new challenges. By far the greatest thing of all is working with WordPress or rather creating with WordPress. Right from the start of a new job and the initial introduction to a client and their business WordPress opens up a world of possibilities – what Theme and Plugins to use, what colour palette, whats the best […]

Copywriting for the web

What your website says is as important as how it looks. Writing for websites is different to other styles of writing. Its different to writing a brochure or sales catalogue. Its definitely different to writing a book. Its also very different to writing an essay. The aim is to keep webpage copy concise, search engine optimised and consistent. The tricky thing about web copy is that it needs to connect with a wide variety of people; yet every time someone reads it, they need to feel that your brand is […]

SEO. So what’s that all about then?!

What is SEO? SEO, short for Search Engine Optimisation, helps websites to be found by search engines, such as Google, Bing and Yahoo. SEO is a blanket term used for all the different factors that web designers and the like do to improve organic, not paid, search engine results. You can pay to get to the top of Google search results but getting to the top of an organic search is free and can have higher and more long-term return on investment. As top positions on the search engine result […]

Is your web site “responsive”?

What is Responsive Web Design? The goal of a responsive design is to create an optimal viewing experience across multiple devices such as computers, tablets and mobile phones. No matter the screen size, the view should be completely intuitive and satisfying to the customer. The rise in mobile devices is only the beginning of a shift to more convenient web usage. As wearables such as smart watches become more popular, it’s necessary to make sure your website can be viewed anywhere by your users on any device. Do I need […]

A few simple ways to keep your clients happy

Work on your people skills We all work with different, and YES sometimes difficult, types of people and not all of those people are on the same wavelength as yourself. Some clients can be bossy, rude, unorganised or arrogant. Or a combination of all four plus more! Yes, it can be hard at times but goal number one is to treat your customers politely and respectfully. Always listen, be friendly, patient, don’t be patronising and try to respond in a timely manner.