Whichever kind of website you have, whether it has been professionally designed or whether it is a DIY home-made website, it sends a clear message to any user that lands on it…. and you have the power to decide what that message is.
If you go down the perilous route of making your own website and with little planning and care, there are several messages you are shouting to potential clients:
That you can’t afford a decent website.
This could appear to a potential customer that you don’t actually make enough money to hire a professional designer to create a great online presence for you. They might wonder why you can’t afford a decent website – is it because you aren’t very good at your job. Perhaps you aren’t getting much work and few people are hiring you.
You might think that this is an exaggeration but let me assure it’s not!
A professionally designed website is an investment and sends a message to your clients: You are a professional too.
That you cut corners and don’t do things properly.
If you haven’t taken the time to properly plan and market your own business, are you going to let your paying customers down too?
You are therefore doing a disservice to yourself and your business by not taking the time and investment in having a professional online presence.
That you are inexperienced.
If your website looks like you made it yourself, then that also conveys the message that you don’t have much experience and are probably just starting out in your field.
Professional people who are good at what they do hire other professionals to take care of important aspects of their business. That’s because they are busy doing the work that they are best at.
If you have the time to make your own website, then it may appear like you don’t have a lot of experience.
It is therefore essential that you build trust with your intended audience via your online presence.
If the person who lands on your website doesn’t feel like they can trust you because you website looks amateurish they will simply move on to the next website.
Unless of course you have no competition. If not then having a poor website will be costing you a lot of business.