What your website says is as important as how it looks. Writing for websites is different to other styles of writing. Its different to writing a brochure or sales catalogue. Its definitely different to writing a book. Its also very different to writing an essay. The aim is to keep webpage copy concise, search engine optimised and consistent. The tricky thing about web copy is that it needs to connect with a wide variety of people; yet every time someone reads it, they need to feel that your brand is […]
What is SEO? SEO, short for Search Engine Optimisation, helps websites to be found by search engines, such as Google, Bing and Yahoo. SEO is a blanket term used for all the different factors that web designers and the like do to improve organic, not paid, search engine results. You can pay to get to the top of Google search results but getting to the top of an organic search is free and can have higher and more long-term return on investment. As top positions on the search engine result […]
What is Responsive Web Design? The goal of a responsive design is to create an optimal viewing experience across multiple devices such as computers, tablets and mobile phones. No matter the screen size, the view should be completely intuitive and satisfying to the customer. The rise in mobile devices is only the beginning of a shift to more convenient web usage. As wearables such as smart watches become more popular, it’s necessary to make sure your website can be viewed anywhere by your users on any device. Do I need […]
YES, YES, YES! Your logo is your identity and your identity is what separates you from your competition in the marketing world. Having a brand is an important step in representing yourself and your business. Your visual identity has a key role in building customer relationships and it gives your product a brand. As a method of branding, your logo should be everywhere. It should appear on every page of your website, on your letterheads, on your business cards, and in any promotional material you have created. Even if you […]
When marketing a business we all know that a website is essential and that Facebook is almost a necessity, but did you know that it is against the Facebook Terms to use your personal account to represent something other than yourself e.g. your business. Unlike your profile, Facebook Business Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them. As of March […]
You can’t just upload a website and forget it, regular maintenance is essential if you want your site to be successful. Keeping customers interested and happy Regular visitors to your site want to see new items so you will need to consistently create fresh and exciting information, products or features. Would you continue to visit a site that wasn’t updated regularly? You will need to make sure the site is running smoothly without broken links. Nothing looks more unprofessional than a website that features outdated information or navigation and links […]
Work on your people skills We all work with different, and YES sometimes difficult, types of people and not all of those people are on the same wavelength as yourself. Some clients can be bossy, rude, unorganised or arrogant. Or a combination of all four plus more! Yes, it can be hard at times but goal number one is to treat your customers politely and respectfully. Always listen, be friendly, patient, don’t be patronising and try to respond in a timely manner.