What your website says is as important as how it looks. Writing for websites is different to other styles of writing. Its different to writing a brochure or sales catalogue. Its definitely different to writing a book. Its also very different to writing an essay. The aim is to keep webpage copy concise, search engine…
What is SEO? SEO, short for Search Engine Optimisation, helps websites to be found by search engines, such as Google, Bing and Yahoo. SEO is a blanket term used for all the different factors that web designers and the like do to improve organic, not paid, search engine results. You can pay to get to…
What is Responsive Web Design? The goal of a responsive design is to create an optimal viewing experience across multiple devices such as computers, tablets and mobile phones. No matter the screen size, the view should be completely intuitive and satisfying to the customer. The rise in mobile devices is only the beginning of a…
YES, YES, YES! Your logo is your identity and your identity is what separates you from your competition in the marketing world. Having a brand is an important step in representing yourself and your business. Your visual identity has a key role in building customer relationships and it gives your product a brand. As a…
When marketing a business we all know that a website is essential and that Facebook is almost a necessity, but did you know that it is against the Facebook Terms to use your personal account to represent something other than yourself e.g. your business. Unlike your profile, Facebook Business Pages are visible to everyone on…
