Why should I bother maintaining my website?

Why should I bother updating and maintaining my website?

You can’t just upload a website and forget it, regular maintenance is essential if you want your site to be successful.

Keeping customers interested and happy

Regular visitors to your site want to see new items so you will need to consistently create fresh and exciting information, products or features. Would you continue to visit a site that wasn’t updated regularly?

You will need to make sure the site is running smoothly without broken links. Nothing looks more unprofessional than a website that features outdated information or navigation and links that don’t work properly. Customers will be hitting the back button before they have even found what they were looking for.

Search Engines and SEO

Website maintenance is critical to search-engine rankings. Websites with old content rank lower in search engine listings. The more frequently you update your website with blog posts, new web pages and images, the more frequently a search engine will crawl your website. When search engines look at your site more frequently you have the opportunity to achieve higher rankings based on the content you provide.

Google loves frequent updates!

Security

It is essential that you keep your Themes, plugin and any other software up-to-date to ward off potential attackers. Remove any old, unused or non-updated plugins and themes so that hackers don’t use them as a gateway to enter your site.

Use strong passwords and change them regularly. Brute force attacks that try guessing username password combinations are rife with thousands of attacks being detected on a daily basis across the web.

Business owners can experience a heavy financial loss for something as simple as failing to keep their website well maintained. To keep your website up to date year round, hiring the services of a web designer to maintain it, and to use Securi website security, is well worth the investment.

About the author: Lesley Clarke

Using WordPress I create attractive, professional websites that help clients promote and build their business. Working with you I will build a modern, informative and functional site that exceeds your expectations and meets your business objectives