What is Responsive Web Design?
The goal of a responsive design is to create an optimal viewing experience across multiple devices such as computers, tablets and mobile phones. No matter the screen size, the view should be completely intuitive and satisfying to the customer. The rise in mobile devices is only the beginning of a shift to more convenient web usage. As wearables such as smart watches become more popular, it’s necessary to make sure your website can be viewed anywhere by your users on any device.
Do I need a responsive website?
Yes, it is essential. Most of us now have a smart phone or tablet and if your site isn’t responsive it’s pretty likely your visitor will hit the back button because reading your content is too hard on their device. Your potential customer will get quickly frustrated trying to pinch and zoom the screen to get to impossible-to-click links and unreadable text. It is hard to estimate the value of potential sales that are lost because of this oversight, but numerous studies show that conversion rates are impacted by responsive design. Times have changed and only accessing the internet on your desktop/laptop is a thing of the past.
What does Google think about responsive websites?
If your website isn’t responsive then Google will penalise your site and push it down in its search rankings below sites which are. It won’t matter that you site is excellent and useful if it’s not readable on a mobile device Google will demote you. There’s a very real risk that your potential customers won’t find your site on Google, irrespective of the device that they’re using.
How does it look?
View my site on different devices and you will see how it works.